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TikTok for Businesses: Opportunities, Trends, and First Steps

TikTok is no longer just a platform for viral dance videos. With over 1 billion active users worldwide, it has become an essential marketing channel for businesses of all sizes. While platforms like Facebook and Instagram increasingly rely on paid reach, TikTok offers businesses the opportunity to grow organically and connect with their target audience through creative, authentic content.

Did you know? TikTok users spend an average of 95 minutes per day on the platform. That’s a massive opportunity for businesses to get noticed!

Collage von TikTok-Nutzern bei der Erstellung von Videos mit dem zentralen TikTok-Logo, Fokus auf Content-Erstellung mit Smartphones und Ringlicht.

Why TikTok Will Be Even More Relevant in 2024

In 2024, TikTok continues to grow stronger:

  • Expanding Demographics: More adults aged 25–45 are now joining TikTok.

  • High Engagement Rates: TikTok videos receive significantly more likes and comments compared to Instagram or Facebook posts.

  • Authenticity Wins: Polished, overly curated posts are outdated – TikTok thrives on real, relatable content.

Studies show that 70% of TikTok users have discovered and purchased products or services through the platform. Businesses that start now will have a clear advantage.


Line chart showing the growth of TikTok downloads worldwide from 2018 to 2024, rising from 500 million to 2 billion downloads

The Biggest Opportunities for Businesses on TikTok

Here’s why you should include TikTok in your marketing strategy:

  1. Go Viral OrganicallyEven without a big advertising budget, small businesses can create viral hits. TikTok promotes content based on its quality, not follower count.

  2. Direct Access to Your AudienceUse targeted hashtags, trends, and TikTok’s algorithm to reach the people most interested in your offerings.

  3. Leverage Trends and ChallengesBusinesses can creatively join viral challenges or trends to gain more attention.

  4. Authentic Content WinsTikTok loves “real” content: show your workday, product creation process, or share helpful tips. This builds trust and relatability.

    Pie chart displaying the gender distribution of TikTok users worldwide in 2024, with 57% female users and 43% male users.

TikTok Trends and Content Ideas for 2024

Here are a few ideas to help your business succeed on TikTok:

  • Behind-the-Scenes: Show what happens behind the scenes – from packaging products to team interactions.

  • Educational Content: Share short tutorials, tips, and tricks relevant to your business. A flower shop, for example, could share orchid care tips.

  • Challenges: Join trending challenges or create your own to encourage engagement.

  • Transformation Videos: Before-and-after clips, e.g., showcasing renovations or creative projects.

  • Humor & Storytelling: Entertaining clips that show your brand’s personality in a fun, relatable way.


Example: A small pizzeria shows a timelapse of making a special pizza. The video goes viral, leading to packed tables and increased visibility.



Bar chart presenting the most popular content categories on TikTok in 2024: Dance (20%), Education (15%), Comedy (12%), Music (10%), and Lifestyle (8%).

Step-by-Step Guide: How to Start on TikTok

  1. Create a Professional Profile

    • Choose a clear profile picture and concise brand description.

    • Link your website or other social media channels.

  2. Develop a Content Strategy

    • Decide what types of content fit your audience: tutorials, trends, or behind-the-scenes clips.

    • Post consistently – aim for 3–4 videos per week.

  3. Follow Trends and Participate

    • Use trending sounds, hashtags, and viral ideas. TikTok trends move quickly, so stay updated!

  4. Create Your First Videos

    • Start with simple ideas, like showcasing your products or everyday business life. Don’t aim for perfection – authenticity counts!

  5. Analyze and Optimize

    • Track which videos perform best and adjust your strategy accordingly.


Examples of Small Businesses Succeeding on TikTok

  • Bakeries: A video showing how fresh croissants are made went viral, boosting sales significantly.

  • Handymen: Clips showcasing impressive before-and-after renovations reached millions of views.

  • Florists: Tutorials on plant care increased inquiries and orders.


Conclusion: TikTok is an Opportunity You Can’t Miss


TikTok offers businesses a unique opportunity to grow organically and connect creatively with their audience. You don’t need a big budget – just the courage to be authentic and embrace trends.


Want to start TikTok marketing for your business?MARK3TEAM helps you take the first steps, plan your content, and measure success. Let’s inspire your audience together on TikTok!

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